What is Blogger Outreach? Are you new to blogger outreach? Or do you want to learn how to find bloggers, influencers and other social media users who can promote your business? If so, this is the guide for you.
What is Blogger Outreach? How to find bloggers
- Use social media to find bloggers
- Use Google to find bloggers
- Use a tool like BuzzSumo, Followerwonk and Rival IQ
Blogger outreach is the practice of reaching out to bloggers, who can help you reach a wider audience. Bloggers are people who post regularly on their own websites or social media channels. They’re often passionate about a particular topic, and they have an audience that trusts them. When you work with bloggers to share your story, it gives your business exposure by connecting with people who might be interested in what you’re doing online.
Storytelling is one of the oldest forms of communication.
Storytelling is one of the oldest forms of communication. It’s been around for thousands of years and it still exists today.
Storytelling can be used to share knowledge, ideas and beliefs.
The best bloggers are voracious readers and writers.
The best bloggers are voracious readers and writers. They’re always learning, improving their craft, and sharing their insights with others.
They’re good communicators: they know how to explain things clearly, and they have an innate understanding of how people think (and why they don’t).
They’re good storytellers: they can tell you something interesting without you realizing that it’s being told at all–it just feels like you’re listening in on some conversation between friends or colleagues.
Blogger outreach is about building relationships with people who share your interests and passions.
Blogger outreach is a great way to connect with other people who share your interests and passions. It can help you build relationships with people who can help you in your business, or simply make you feel good about yourself. Blogger outreach is also a great way to build your brand by reaching out to bloggers who have audiences that align with yours.
You can find bloggers to work with by looking for keyword mentions in Google, Twitter, Facebook and Instagram posts.
You can find bloggers to work with by looking for keyword mentions in Google, Twitter, Facebook and Instagram posts. Once you’ve found a blogger who writes about your topic, reach out to them!
You’ll want to use keywords that are relevant to your business–for example: “blogger outreach” or “blogger marketing” will bring up different results than “content marketing advice” or “content strategy tips.” The more specific the keyword is, the better chance there is that someone will be writing about it (and therefore more likely for them to respond).
You can also search through blogs’ archives for keyword mentions or people mentioned in their posts.
You can also search through blogs’ archives for keyword mentions or people mentioned in their posts.
For example, you might be looking for a blogger who has written about the topic of “content marketing” and published that article on March 16th 2015. To find this post, you would enter the following query into Google:
- site:bloggeroutreach.com “content marketing” March 16th 2015
Blogger outreach helps you connect with other people who might be interested in what you’re doing online.
Blogger outreach is a way to connect with other people who might be interested in what you’re doing online. You can use blogger outreach for many different purposes, but most commonly it’s used as a method of building relationships with influential bloggers in your niche.
It’s also a great way to get free publicity for your business or organization by asking someone who has an established audience to share information about your company with their followers (and readers).
Finding bloggers on Twitter
Twitter is a great way to find bloggers. You can search for them by using keywords like “blogger” or “marketing,” and then use the advanced search feature to narrow down your results even further. Or, if you know what type of blog you’re looking for (like food blogs), use Twitter Lists to create lists of people who regularly tweet about that topic.
Finding new contacts in Twitter
To find new contacts, start by searching for people who are interested in your niche. You can do this on Twitter or other social media platforms like LinkedIn.
- Use a tool like Twtrland to search for users with specific interests and keywords in their bios–this is an easy way to find people who are active on Twitter and interested in similar topics as you!
- If you’re looking for someone specific, use search operators such as [@] (for username) or [hashtags] (for hashtags).
Finding influencers on social media
Once you’ve identified a few influencers, it’s time to reach out and get them on board with your campaign.
There are many ways to find influencers on social media. One of the most effective is by using Twitter; however, you can also use Facebook, Instagram, and Pinterest if they’re more relevant platforms for your brand.
When searching for influencers on Twitter, look at who is engaging with their followers most often–the ones who respond right away when someone reaches out to them or responds with helpful information will probably also be happy to do something in exchange for exposure from your brand! Also pay attention to how many followers each person has–the more followers they have (and thus potential customers), the better chance there will be that this person will want to work with one of their favorite companies like yours! Last but certainly not least: post regularly so everyone knows what kind of content interests them most so they can keep coming back again and again…
Search engine optimization (SEO) tips
Search engine optimization (SEO) is a way to optimize your website so that it ranks higher in search engines. This means that more people will see your content, which can lead to more traffic and, ultimately, more sales. However, SEO is not a short-term strategy–it takes time for search engines like Google to recognize changes on your website and re-rank it accordingly.
To start off with basic SEO tips:
- Create unique content! Make sure that every piece of content on your site has been created specifically for that page and isn’t just copied from another source (like Wikipedia).
- Don’t forget about alt tags! Alt tags are images used by screen readers for visually impaired users who may not be able to see images on the screen but still want access to them via text descriptions or audio files when available; these tags also provide additional information about what’s being shown in each image so search engines know how best use those resources when crawling through web pages during indexing processes.* Use keywords wisely – don’t overdo it though!
What to write in your outreach email
- Be polite.
- Be clear.
- Be brief.
- Include a link to your website and social media profiles, as well as an email address, in the body of the email so that bloggers can easily find out more about you if they want to learn more about what you do and how it might be useful for their readership or audience (you may also want to include a short bio with this information). Also make sure that when mentioning yourself in an outreach email, use “we” rather than “I” whenever possible–this will help avoid sounding overly self-promotional!
Don’t forget to include your website link and social media handles.
- Don’t forget to include your website link and social media handles.
- Include the name of your blog or business, along with an email address where you can be reached for more information.
- State what kind of content you’re looking for: Are you interested in writers who specialize in the certain subject matter? Do they need to have a certain number of followers on Twitter? Is there a specific tone that matches with the style of writing that has worked well on the blog so far (e.g., lighthearted vs serious)? Also mention whether there are any topics that are off limits, such as politics or religion–this way everyone knows where they stand before they pitch!
Conclusion
We hope this article has helped you get started with blogger outreach. It’s a great way to get your content in front of new audiences and build relationships with influencers who can help promote your brand. Remember that there are many different ways to find bloggers and other influencers online, so keep experimenting until you find what works best for your business!
