CASE STUDY

gouras.gr — Website Redesign & SEO Launch

Gouras HairGenesis Clinic — Dr. Ioannis Gouras, FUE Hair Transplantation

https://gouras.gr1. The Client

Dr. Ioannis Gouras is a plastic surgeon with 25 years of specialization in hair transplantation, internationally recognized for pioneering the FUE technique. The Gouras HairGenesis clinic operates on Syngrou Avenue in Athens and serves both domestic and international patients seeking specialized hair transplant surgery.

The gouras.gr website is the clinic’s primary channel for new appointments and patient education, organized around the FUE technique, female and male hair loss, and patient results.

2. The Challenge

Before taking on the project, the website needed a full refresh — both in design and user experience, and in technical SEO and content depth. [To be completed with the specific issues on the previous site: speed, mobile experience, URL structure, missing schema, thin topical coverage, etc.]

  • Highly competitive vertical (aesthetic / medical tourism) with high paid-search CPCs
  • Need to build trust and authority (E-E-A-T) around Dr. Gouras’s medical profile
  • Requirement for a clear conversion path (from treatment page → contact form / phone call)

 

3. The Strategy

3.1 Website Redesign

The redesign (WordPress / Elementor) focused on a clean, clinical aesthetic with clear hierarchy across treatments (Female Hair Loss, Mesotherapy, Scar PRP, Hair PRP, Androgenetic / Alopecia Areata / Cicatricial / Diffuse Alopecia) and consistent calls to action (phone / contact form) on every page.

  • New menu structure by treatment, giving each hair-loss type its own dedicated landing page
  • Results gallery and patient testimonial videos integrated for social proof
  • A dedicated “Future Treatment Plan” page to educate patients before they decide
  • [To be completed: speed / Core Web Vitals improvements, mobile-first adjustments]

3.2 SEO Strategy

The SEO strategy is built around topical authority for hair transplantation and related treatments, with emphasis on demonstrating the surgeon’s experience and expertise (E-E-A-T) — consistent with the agency’s broader content philosophy, which favors deep topical coverage over thin, templated content.

  • Topic cluster mapping around “FUE hair transplant,” “hair loss” (male/female), and individual treatments
  • On-page optimization (titles, meta descriptions, headings) for each treatment page
  • Technical SEO: robots/meta configuration, canonical tags, image speed optimization